Onnit was founded in 2010 with an idea to make cutting edge nutritional supplement combinations. In July of 2011 Onnit released Alpha BRAIN, its flagship cognitive enhancer, and haven’t looked back since. Eventually embracing the concept of Total Human Optimization, they have added unique nutrient dense foods and functional strength fitness equipment to provide key assets the mind and body can utilize. Onnit will continue to identify and create innovative products while never losing sight of the ultimate goal: To be of service to our customer family.

Onnit partners with some of the world’s top athletes and medical professionals and don’t just pay them to read a script. Onnit asks them how they could make a product to better serve their needs. With Onnit's  dedication to seeking the latest research ingredient science, their standard of impeccability in ingredient sourcing, and the combined wisdom of the athletes and doctors on their team, they believe they have created some of the world’s finest nutritional supplements and functional foods. And when it comes to fitness equipment, Onnit supplies the goods that come straight from the top training grounds in the world.